“Success is not final, failure is not fatal: it is the courage to continue that counts.”

– Winston Churchill

I am happy I have made every decision I have throughout university as it has brought me to where I am today and helped me produce the work I have. I like to keep my style as open as possible so I can use the best style for the job, but I prefer my work to be contemporary, bold and meaningful.

My specialty is in branding and in particular logo design because there can be so much meaning in a logo, it can be one of the most important aspects of a business. I try to make my work stand out and be memorable amongst the sea of design by putting a lot of thought into even the smallest details and making sure the designs are always applicable to fit the needs it requires.

My favourite work are projects that I have done formyself, either for my brand or just for fun as having the creative freedom to create what I want is more expressive and can lead to outcomes I don’t expect.